Posted by Yvonne on 15.06.2012


I came across this photo from The Cool Hunter Facebook page in their section called  “pic of the day”

I must say this is the ‘coolest placemaking effort’ I have come across so far!

Image Source: TCH

Placemaking should capitalise on a local community’s assets, inspiration, and potential, ultimately creating good public spaces that promote people’s health, happiness, and well being. 

For the duration of the cold, the people in the photo got that exactly right! (Their placemaking effort obviously experienced a major meltdown at some stage).

You can find another good example of placemaking in NY, the now famous High Line Park, a former dis-used rail line re-resurrected from death, by neighbourhoods and many other volunteers.

Not all placemaking efforts work out to be successful though. Docklands in Melbourne has been struggling for years to make the waterfront area inviting. The wind factor in combination with the high rise makes this a challenging area for placemaking.

A very different example of placemaking can be found in Auburn Hospital. For this project we worked in close collaboration with the Art Consultant and Architects on the development of the strategy.

Interiors are critically important to wayfinding. The creative talents of designers can result in unique-looking places, which can act as “landmarks” to help patients and visitors find their way. Landmarks are places that are different in some respect from the areas around them. People might not even be able to articulate exactly how they seem different but they know that they are.

People don’t like to be lost and don’t want to worry about being lost. A visit to a hospital can there for create extra anxiety to patients who already feel slightly stressed when having to visit their doctor in hospital. Art types and placement can have a great positive influence on people’s navigational behaviour.

The Auburn hospital had indicated that they wished to integrate the main art piece in the signage design. We ensured that art and wayshowing worked hand in hand between the different parties.  The design for the signage refers back to this magnificent piece of aboriginal art in the main stairwell.

At ID/Lab we use the term ‘Created Experiences’ , where we deal with all the ingredients that make being in an environment a better experience. Information, communication and material components of those spaces are carefully planned to create a friendly, inviting and intuitive environment to make places more efficient, nicer to be in or simply more profitable.