Posted by Michel on 23.04.2010

Since I started dealing with signage, now almost too long ago to remember clearly….., I have been fascinated by sign writing. No vinyl cutters, no digital printers, no computer controlled advertising poster making. Just a couple of guys, high up, painting brilliant images on the side of a building.

I came across this short documentary called “UP THERE”, which follows walldogs as they paint advertisements for Stella Artois on walls in SoHo, New York. Shot high above the streets of New York City, it reveals the dying craft of large-scale hand painted advertising and the untold story of the painters struggling to keep it alive. Directed by Malcolm Murray.