We’ve often wondered (and are still wondering) what the numbers on the streets in Victoria Harbour, Docklands, Melbourne – mostly in front of the Etihad Stadium – mean. Would anyway know? Does it have to do with any sports that’s played in the stadium? Or with Docklands’ past? Were the piers numbered in this way? Or was it the urban designer who loved juggling with numbers?

If you know the answer please let us know. We love to have mysteries like those solved, and might even be able to use it as a landmark in navigating Docklands! Which is hard enough as it is at the moment… something we would love to solve as well!

We have moved!

On 1 October ID/Lab moved to its new premises in the Docklands area. You can find us now in the Life.Lab building, on the corner Latrobe Street and Harbour Esplanade. It’s next to the Port 1010 building and only minutes away from the Etihad Stadium and Southern Cross train station. But more importantly: It’s close to most of our customers in the CBD. We are excited about our new spot! It means our customers can drop-in at our office more easily and vice versa. And we have a better excuse to go ‘for coffee’!

Our new address is: 402A /198 Harbour Esplanade, Docklands, VIC 3008.

Our phone number stays the same: 03 8682 9813

The Life.Lab building has been designed by award winning architects Moull Murray creating an impressive visual statement in Docklands, Melbourne.

Its location on Harbour Esplanade with direct views to Victoria Harbour gives the building a prime waterfront location, with public transport at the front door, the building will help us project an image of ‘business on the move’. The internal areas create a vibrant community where we can use the latest technology, including state of the art meeting rooms and presentation facilities.