Posted by Yvonne on 09.11.2009

Source: Creative review blog

The organizers of the 2012 London Games recently unveiled the 38 Olympic pictograms designed by Someone ( There are two formats for each pictogram – a ’silhouette’ and a ‘dynamic’ version. The ‘dynamic’ format of the pictograms will be used on merchandise, signs and tickets, helping spectators find their way to their sport of choice when the olympics begin in three years. This more colorful rendition -inspired by the London underground map- ‘brings the representations to life’.

As always, the pictograms have stirred-up many reactions, both positive and negative. We believe that they will work in the environment they are being used in – so all there is to discuss now is ‘do I like it?’


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