Source: Jonny Holland Magazine
Most of us have probably at some stage been to a new city, gotten lost, but coincidentally stumbled across something beautiful because of it.
With the help of technology this might become something of the past. More and more people prefer ‘Knowing’ versus ‘Discovering’.
For us the question is how we can provide an environment and wayshowing information that allows some getting lost and some to know it all. And what do you do when technology fails, eg runs out of batteries?