Posted by Yvonne on 26.11.2010


Making your design meaningful comes with the ability to be conscious of how design works and once you know this you are able to communicate and judge design decisions better according to Francisco Inhauste.

He explains how our brain processes visuals via grouping, symmetry/balance, something called peak shift, isolation, perceptual problem solving, contrast, viewpoint and metaphor.

An interesting read that might help you to create more effective design.